In my blog post about the Elvis In Demand mystery last week, I concluded my piece by saying what an interesting exercise it would be to try and find out if Elvis did actually sign any copies of the albums, and if any fans did indeed have one. You can probably imagine how thrilled I was to hear from several fans who had won a copy of the album in the infamous competition that was run in the Daily Express, and still owned the letter from the newspaper verifying the authenticity of the autographed LPs, which proves, once and for all, that Elvis did indeed sign 15 copies of the album in July 1977, just one month ahead of his sudden death, which were then offered as second runner-up prizes in the Express contest. Both the signed album and the authentication letter with the original newspaper clipping detailing the
competition results and winners are included in this post for which I have to thank Bernard Roughton for sharing with me, and for allowing me to reproduce them here.
Bernard confirmed the info about Elvis signing the albums was definitely true, and assured me it was not just hype for the fan club, the album or the newspaper. Bernard also alluded me to what British fan club boss Todd Slaughter had recently told him, that the albums were mailed over to Elvis's father in Memphis for Elvis to autograph, and not what had become a sort of urban legend that Todd was with Elvis, handing him the LPs as they were signed. As Bernard correctly pointed out in his email to me, unlike so many other Elvis autographs, this one, as you can see from the image, is quite a stunning, clean and clear signature, that appears to be a hundred percent genuine, and as I mentioned in my original post would have been one of the last things that Elvis would have signed for fans.
In an Elvis Monthly article, not long after In Demand had been released, Todd explained how proud the fan club was to be associated with the album, and how the tracks had been selected in early 1976 by fan club members, and how at one time, the album had been slated for release that summer on the RCA Starcall label, a mid-price outlet that would have retailed the album at £1.99. In the end, it went out as a regular full price RCA album at £3.99 during the first month of the following year. Talking about the album in EM, Todd confirmed that it was an attempt at compiling an album of fans favourites, which at that time, had been ignored by the compilation people. Todd thought it worked well, and certainly, he was right. As I mentioned in my first blog about it, it was huge selling album, and probably one of the few albums from Elvis’s output in the last year of his life that he had autographed.